Bullseye Automotive fined $700K for Violating State’s Weights and Measures Act


LANSING, MI – The Michigan Department of Agriculture and Rural Development (MDARD) today announced Bullseye Automotive Products Inc. of Illinois has been fined $711,415 in a default judgment issued by the Honorable Clinton Canady III in Ingham County 30th Circuit Court.SAE-5W-30

“Bullseye was selling sub-standard products to Michigan consumers which could lead to lasting damage to vehicles. Thanks to Michigan’s Weights and Measures inspectors, we were able to get the bad products out of commerce protecting businesses and consumers alike,” said Jamie Clover Adams, MDARD Director.




As part of the default judgment, Bullseye Automotive Products was found to be in violation of the state’s Weight and Measures Act for selling product that didn’t meet the net content on the label and for selling motor oil failing to meet minimum quality standards advertised on the label. Additionally, the company is permanently enjoined from selling any products in Michigan that doesn’t contain the amount or the quality of product advertised on the bottle.

As part of a 12 month investigation, MDARD had discovered the motor oil being sold by this company does not contain the amount of product claimed. Additionally, the motor oil didn’t meet the viscosity labeled on the containers. For example, a container may say the product is an “SAE 5W30” motor oil, but does not meet that viscosity or other specifications for a motor oil.

In October 2013, MDARD issued Stop-Use and Stop-Removal Orders for motor oil manufactured, packaged, and/or distributed by Bullseye Automotive Lubricants, Inc. of Illinois under the Bullseye brand after finding the products did not comply with the Michigan Weights and Measures Act, 1964 Public Act 283.

Since 2013, the Stop-Use and Stop-Removal Orders prohibited the sale, offering for sale, or use of motor oils manufactured, packaged, and/or distributed by Bullseye Automotive Lubricants, Inc. under the Bullseye brand.

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