Those commenting on the policy change have mixed feelings about the new practice. Some are expressing relief while others are already starting to adjust their budgets to make up for the difference.
Michigan Kroger stores will end the practice of doubling the value of coupons as of May 14th, 2014. Kroger posted to their Facebook page the following:
In an effort to provide all of our customers with the most value for their dollar, we’re implementing a New Lower Prices program. Effective May 14, we’re reducing prices on thousands of everyday items that you and your family rely on. To make this possible, we made the decision to accept coupons at face value beginning on May 14 in Michigan. We will continue to accept manufacturer coupons and other coupons at face value, including digital coupons, e-coupons, Catalina coupons and printable coupons.
We truly believe these changes reflect our efforts in providing the best shopping experience to all of our customers. We hope that you’ll come in and see our new low prices as well as the many other ways to save.
• Downloadable, clip-free coupons daily on www.kroger.com/digitalcoupons
• Weekly sales and special sales events, such as Mega Event and Cart Busters
• Fuel savings program that offers up to $1 off per gallon when you redeem up to 1,000 fuel points at Kroger Fuel Centers
• 10 cents off per gallon when you redeem 100 fuel points at participating Shell stations
• Loyal customer mailings containing customized coupons
• $4/$10 generic drug pricing (see pharmacy for details)
• Faster checkouts
• Everyday savings on cosmetics of 20% off manufacturer suggested retail
• Wine discounts of 10% when you purchase four bottles
Competitors to Kroger dropped double coupon programs last year. Kroger waited to see what the impact would be on the competitions sales before they made any changes.
Ken McClure made the following statement: “We certainly are concerned with consumer perception and we really firmly believe we are doing the best thing for all consumers.”