Safety campaign coming to Davison Avenue in Detroit this Friday

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DETROIT, MI – “LOOK! Davison, Be Safe! Be Smart! Be Seen!” is part of the Michigan Department of Transportation’s (MDOT) overall Toward Zero Deaths safety campaign to improve driver behavior and increase roadway safety. MDOT

This particular safety initiative will focus on a 2-mile stretch of Davison Avenue in Detroit, between I-96 and M-10, where 910 crashes have occurred in the last five years.

The “LOOK! Davison, Be Safe! Be Smart! Be Seen!” campaign is a collaboration between MDOT and Davison Avenue community partners to draw attention to the extraordinarily high number of crashes along a 2-mile stretch of Davison Avenue in Detroit. Out of 910 crashes in this area in the past five years, 20 have been fatal or life-altering and 225 have resulted in injury.

MDOT has worked to improve the area with pavement markings to aid driver awareness for proper turn lanes, added pedestrian refuge islands to aid with crossing the street, and reached out to the community for ideas to improve the area. Meanwhile, the City of Detroit’s Public Lighting Authority has repaired the street lights for improved visibility and safety.

At this public safety awareness event, MDOT and its safety partners will come together along Davison Avenue between Rosa Parks Avenue and Livernois Avenue to promote traffic safety. Representatives will be wearing reflective safety vests or high visibility t-shirts at intersections and refuge traffic islands to encourage pedestrians to cross carefully and for drivers to slow down and pay attention. The group will also reach out to bus drivers and local businesses to remind everyone to “LOOK! Davison, Be Safe! Be Smart!”

Former Detroit Lions player Jason Hanson will be on hand in the morning to play the role of “safety,” speaking about the importance of driver and pedestrian safety for everyone.


Friday, Sept. 18, 2015

8 a.m.  Noon


Davison Avenue (between I-96 and M-10)


Special accommodations: 313-965-6350

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